bDNA · Domain Priority Scorecard
Go-to-Market Channel Evaluation · Behavioral Dynamics, LLC · March 2026
PROPRIETARY
DRAFT
Criterion Weights — drag to recalibrate (header shows normalized %)
Scoring Model
Additive Only
+ Interactions
Additive: weighted sum only.
Interactions: multiplicative moat & timing bonuses applied to base.
Table View
Ranked View
Click score cells to cycle 1→2→3→4→5→1 · Sliders adjust weights (auto-normalized) · Hover rows for rationale notes
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